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About

Joanna Fernandez

Joanna is a multidisciplinary marketing generalist in San Diego with 7+ years of experience in a variety of communications roles. Through her combined skills in web design, graphic design, writing, email marketing, data analytics, and much more, she revels in creating content that is both visually engaging in its form and effective in its function as a part of any well-rounded marketing campaign.
Professional

Skills

Design

  • Graphic Design
  • Web Design
  • Branding

Marketing

  • Content Writing
  • Technical SEO
  • Facebook Ads
  • Reporting & Analytics

Operations

  • Project Management
  • Product Management
  • CRM Management

People

  • Team Management
  • Account Management
  • Training & Development
  • Vendor Management
Familiar

Software

Graphic Design

  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator

Web dev & design

  • Adobe XD
  • Adobe Dreamweaver
  • HTML & CSS
  • Webflow
  • WordPress

Project Management

  • Zoho Projects
  • Wrike
  • Monday.com
  • Asana
  • Teamwork

Digital marketing

  • Google Analytics
  • MailChimp
  • Klaviyo
Certification &

Education

Bachelor of Arts in Journalism (Advertising Emphasis), Marketing Minor
San Diego State University, 2015
Google Analytics IQ Certification
Google Analytics Academy, 2019
Career

History

Head of Account Management
Wonderist Agency
2019–present
  • Team Management: Oversees 6 direct reports in the Account Management department across daily operations (including customer service, project management, reporting and analytics, and creative direction), providing support for all Account Managers and 240+ dental client accounts.
  • Talent Development: Directs the recruiting, hiring, onboarding, and training new Account Managers, in addition to conducting regular performance evaluations of all direct reports.
  • Resource Management: Collaborates with the Sales and Business Development Manager to assign clients to Account Managers, monitoring capacity and output while proactively forecasting needed growth within the team.
  • Strategic Relationship Management: Serves as a liaison for up to 7 major business and referral partners and manages strategically important accounts, identifying new growth opportunities.
  • Business Planning and Product Management: Contributes to refining workflows and processes that maximize efficiencies within the company, taking a leading and consultative approach to enact positive changes. Major accomplishments include personally spearheading an overhaul of company-wide project management and CRM tools.
  • Goal Setting and Achievement: Oversees department goals and works cross-functionally with all department heads to set and meet company-wide objectives, preparing reports on account growth and retention.
marketing account manager
Wonderist Agency
2018–2019
  • Account Management: Managed and served as a liaison for up to 45 dental client accounts to guide and oversee marketing strategies and insights for SEO, PPC, social media and local marketing campaigns.
  • Customer Service and Client Retention: Cultivated client relationships from onboarding new clients through ongoing retention, delivering quality service and ensuring client satisfaction.
  • Project Management: Trafficked over 100 projects annually to ensure deadlines and deliverables were met.
  • Reporting & Analytics: Aggregated and interpreted monthly client reporting and campaign metrics, utilizing business intelligence software.
  • Creative Direction: Guided internal feedback and client approvals on both print and digital marketing projects, including direct mailers, business collateral and website designs.
  • Graphic Design and Web Design: Provided graphic design and web development support as needed.
Freelance Marketing & Design
joandez. (Formerly DBA Joanna J. Wong)
2016–present
  • Customer Service: Independently collaborates with clients in a variety of industries, such as fitness, youth development, boutique apparel, landscaping, food service, commercial flooring, wedding planning, and more.
  • Creative Execution: Provides the writing and design of content for digital marketing projects, including but not limited to web design, graphic design, email marketing, social media advertising, and search engine optimization.
  • Client Communication: Collaborates with clients to develop creative briefs for client requests and specifications, and ensuring deliverables meet or exceed expectations.
  • Project Management: Manages and completes several projects simultaneously, consistently meeting clients needs and deadlines.
Marketing Coordinator
United Way of San Diego County
2016–2017
  • Project Management: Trafficked over 100 marketing projects annually, utilizing planning tools and editorial content calendars such as Basecamp, HootSuite and Microsoft Office.
  • Email Marketing: Developed weekly and monthly emails for up to 16,000 subscribers via MailChimp.
  • Digital Content Management: Maintained and updated website content, and assisted with social media plans for platforms such as Facebook, Instagram, Twitter and LinkedIn.
  • Strategic Relationships and Co-Marketing: Served as a liaison for corporate partners’ marketing and community relations teams, and coordinated co-marketing projects.
  • Administrative Support: Provided administrative support by compiling and submitting monthly expense reports, taking meeting minutes, and other duties as needed.
  • Graphic Design: Provided creative direction and graphic design support as needed.
Communications Manager
Pacific Arts Movement
2016
  • Marketing Strategy: Developed and executed annual communications plan to promote events and programs for a media arts organization focusing on Asian American and Asian international cinema.
  • Team Management: Managed 3 marketing and design interns, providing tactical direction and creative insight for all projects.
  • Media Facilitation: Coordinated with contractors to direct and manage media needs, including public relations, photography and videography.
  • Email Marketing: Wrote and designed emails targeted for up to 11,000 recipients through MailChimp, analyzing KPIs such as open rate, click-through rate, unsubscribes, and resulting web traffic.
  • Social Media Marketing: Created and directed social media plan for multiple platforms (including Facebook, Instagram and Twitter) with up to 10,000 followers, including organic content and paid ad strategies.
  • Event Marketing: Marketed and monitored engagement for special events for up to 3,000 attendees.
Marketing Coordinator
YMCA of San Diego County
2015–2016
  • Project Management: Trafficked and provided quality control of up to 500 marketing projects annually, serving up to 3 YMCA locations with program areas in administration, aquatics, child care, fitness, and sports.
  • Team Management: Managed 2 Marketing Assistants, providing creative direction and support as needed.
  • Marketing Execution: Executed monthly marketing and advertising campaigns with strategies for both digital and print.
  • Graphic Design: Designed and finalized a weekly minimum of 10 print projects (fliers, posters, banners, forms, brochures, signs, etc.) for up to three YMCA locations.
  • Email Marketing: Developed weekly and monthly emails targeted for up to 23,000 recipients, via Salesforce Marketing Cloud (ExactTarget).
  • Web Content Management: Managed web content for two facilities’ websites via YMCA content management system.
Marketing assistant
YMCA of San Diego County
2014–2015
  • Graphic Design: Designed and finalized a weekly minimum of 10 print projects (fliers, posters, banners, forms, brochures, signs, etc.) for up to 3 YMCA locations with program areas in administration, aquatics, child care, fitness, and sports.
  • Email Marketing: Developed weekly and monthly emails targeted for up to 23,000 recipients, via Salesforce Marketing Cloud (ExactTarget).
  • Web Content Management: Managed web content for two facilities’ websites via YMCA content management system.
Interim Volunteer Coordinator
YMCA of San Diego County
2014
  • Volunteer Intake: Initiated intake process for more than 20 volunteer applicants weekly for 3 YMCA facilities, providing training modules and background checks, and conducting reference checks.
  • Resource Management: Referred applicants to appropriate departments in administration, aquatics, child care, fitness or sports.
Marketing intern
YMCA of San Diego County
2014
  • Graphic Design: Designed and finalized a weekly minimum of 7 print projects (fliers, posters, banners, forms, brochures, signs, etc.) for up to 5 YMCA locations with program areas in administration, aquatics, child care, fitness, and sports.
  • Email Marketing: Developed weekly and monthly emails targeted for up to 20,000 recipients, via Salesforce Marketing Cloud (ExactTarget).
  • Web Content Management: Managed web content for one facility's website via YMCA content management system.
Giving Back

Volunteerism

Email & Content Marketing Manager
Core Paws
2016–2019
  • Email Design: Designed monthly email newsletters and email blasts to assist in promoting hard-to-place animal adoption cases for rescue and shelter animals.
  • Email Marketing Analysis: Tested, sent, and analyzed emails targeted for 200+ recipients via MailChimp, analyzing KPIs such as open rate, click-through rate, unsubscribes, and resulting web traffic.
  • Blog Content Writing: Responsible for writing and publishing 1–2 blog posts monthly, with topics around hard-to-place animals, tips for pet owners, animal holidays, and Core Paws events or success stories.

The proof is in the pudding.

View Joanna's Favorite Projects