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Joanna Fernandez

Joanna is a multidisciplinary marketing generalist in San Diego with 7+ years of experience in a variety of communications roles. Through her combined skills in web design, graphic design, writing, email marketing, data analytics, and much more, she revels in creating content that is both visually engaging in its form and effective in its function as a part of any well-rounded marketing campaign.
Career History &

Professional experience

Head of Account Management
Wonderist Agency
  • Oversees 6 direct reports providing customer service, project management, reporting and creative direction for 260+ dental clients.
  • Collaborates with Sales to assign new accounts and monitors team resources.
  • Serves as a liaison for 7+ referral partners and manages strategic accounts, identifying and protecting new growth opportunities.
  • Contributes to refining processes that maximize company efficiencies and customer satisfaction. Major accomplishments include spearheading the overhaul of team-wide project management and CRM tools.
  • Oversees department goals and works cross-functionally with other teams to meet company objectives, tracking account value, growth and retention.
Marketing Account Manager
Wonderist Agency
  • Managed 45+ dental clients to guide marketing strategies for SEO, PPC, social media, and local marketing campaigns.
  • Cultivated client relationships from onboarding new accounts through ongoing retention, delivering quality service and ensuring client satisfaction.
  • Trafficked 100+ projects annually to achieve deadlines and deliverables.
  • Reported on clients’ monthly campaigns, utilizing business intelligence software.
  • Provided internal quality assurance and guided client approvals on print and digital marketing projects, including direct mailers, collateral and websites; provided graphic and web design support as needed.
Freelance Marketing & Design
joandez. (Formerly DBA Joanna J. Wong)
  • Provides marketing and design for clients in industries such as fitness, youth development, boutique apparel, landscaping, food service, commercial flooring, wedding planning, and more.
  • Writes and designs content for projects such as websites, graphic design, email marketing and social media advertising.
  • Develops creative briefs for client requests and specifications; ensures deliverables meet or exceed expectations, within budget and on time.
Marketing Coordinator
United Way of San Diego County
  • Trafficked 100+ marketing projects annually and managed website content, social media platforms, and email marketing for up to 16,000 subscribers.
  • Served as a liaison for corporate partnerships and community relations teams, including coordination of co-marketing efforts.
  • Provided administrative and graphic design support as needed.
Communications Manager
Pacific Arts Movement
  • Directed marketing strategies for a media arts organization focusing on Asian American and Asian international cinema; managed website content, social media platforms, and email marketing for up to 11,000 recipients.
  • Managed 3 interns, providing creative direction and quality control for design.
  • Coordinated with contractors for public relations and photo/video needs.
  • Marketed and monitored engagement for special events for up to 3,000 attendees.
Marketing Coordinator
YMCA of San Diego County
  • Trafficked and provided quality control for 500+ marketing projects annually, serving 3 YMCA locations with program areas in aquatics, child care, fitness, and sports.
  • Oversaw 2 Marketing Assistants, providing creative direction and support as needed.
  • Designed branded print collateral, developed emails for up to 23,000 recipients, and managed web content.
Marketing Assistant
YMCA of San Diego County
  • Designed branded print collateral, developed emails for up to 23,000 recipients, and managed web content.
Certification &


Bachelor of Arts in Journalism (Advertising Emphasis), Marketing Minor
San Diego State University, 2015
Google Analytics IQ Certification
Google Analytics Academy, 2019


Project Management
CRM Management
Account Management
Partner Management
Graphic Design
Web Design
Content Writing
AP Style
Facebook Ads
Email Marketing
Reporting & Analytics
Software &


Adobe Creative Suite
Zoho Projects
Google Analytics
G Suite
Giving Back &


Email & Content Marketing Manager
Core Paws
  • Designed monthly email newsletters promoting hard-to-place, adoptable animals at rescue and shelter partners.
  • Created emails targeted for 200+ recipients, analyzing KPIs such as open rate, click-through rate, unsubscribes and web traffic.
  • Wrote and published 1–2 blog posts per month, including topics around: animal spotlights, tips for pet owners, animal holidays, and Core Paws events or success stories.

The proof is in the pudding.

View Joanna's Favorite Projects