This mobile-responsive email was created for Mission Valley YMCA (a regional facility of the second-largest YMCA association in the U.S.) to promote their 2019 youth summer camp programs. It served as a template for a multi-part campaign, customized with content and program offerings for 6 different YMCA locations in San Diego County.
This email was originally built in Klaviyo, which had some limitations for customization, so it was then exported as HTML code for manual editing in Adobe Dreamweaver.
Corporate brand guidelines defined the imagery, fonts. and colors accepted for use. Copy and access to corporate-approved stock photos were provided by the client. Its target audience and email distribution list included both current members of the YMCA and previous program participants who fit the criteria of families with children ages 4–17.