This 34-page, 10"x7.5" brochure was created for Mission Valley YMCA and Toby Wells YMCA in San Diego, CA (regional facilities of the second-largest YMCA association in the U.S.) to promote their 2016 programs in health and fitness and youth development.
Corporate brand guidelines defined the imagery, fonts. and colors accepted for use, including solid icons and rounded elements. Copy was largely provided by the client, with room for editing as dictated by design needs; photos consisted of both those provided by the client and corporate stock images, and they were edited for transparency as needed.
As a comprehensive guide to all features, programs, and activities available at the YMCA, the challenge was to showcase a heavy amount of informational content in a visually engaging way, creating contrast and call-outs where appropriate. Its target audience included both potential and current YMCA members and program participants (especially mothers making healthcare and childcare decisions for their families), and the brochure was distributed both via direct mail and on-site at each facility.