A 10.25"x7.5" newspaper ad was created for United Way of San Diego County, a regional subdivision of the national 501c3 nonprofit organization, United Way. The organization serves its local communities, particularly children and families, through a variety of programs in education and family stability (such as food pantries or tax preparation services).
It was designed in Adobe Photoshop and Adobe InDesign, serving as the guide for a Spanish version of this ad and for a series of digital display banner ads as well. As a collaboration with other local organizations, brand guidelines were not provided so fonts and colors were chosen to drive a clear call-to-action. Its purpose was to build awareness of and increase participation in a free tax-filing service for qualifying households. It ran in the Star News publication over several weeks during the early 2018 tax season.