A 803-word blog post was written and published in October 2018 for Core Paws, a 501c3 nonprofit organization dedicated to hard-to-place homeless animals in rescues and shelters across the U.S.
Its primary purpose was to educate pet owners and to drive website traffic through SEO, although the blog post was also shared via email newsletter and social media. Its target audience included volunteers, partners, and supporters of Core Paws, as well as pet owners or animal aficionados in the general public.
