This email blast was created for Elison Rd., a women's apparel boutique in Long Beach, CA with an online shop available to customers in any part of the U.S.
It was designed and sent in MailChimp, although graphics were designed in Photoshop heavily utilizing photos provided by the client, and its purpose was to communicate Elison Rd.'s 2017 Back-to-School Sale and drive online sales. Joanna crafted copy and headings around the theme of "school," featuring photos of available product offerings. Its target audience included previous online customers and anyone who had opted-in and subscribed to Elison Rd.'s email blasts.
These graphics were also utilized in the client's Facebook ads for the same sale, and altogether, the email and ad campaign generated $479.11 in online sales, which accounted for 22% of the boutique's online revenue in August 2017.