arc Adventure Website

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arc Adventure Website

Web Design

This 100+-page website was created for arc Adventure (an outdoor experience company in Los Angeles, CA) as part of a collaboration with A La Kart Marketing.

It was built on WordPress, utilizing a visual designer theme and light coding to embed weather widgets on each Location page, create dynamic form fills on each Adventure page, and enable dynamic collections based on adventure type, location, and related blog posts. Assets provided included photography and copy. The combination of an overall gridded layout with subtly rounded elements and icons were chosen to support arc Adventure's brand identity. Its target audience includes outdoor enthusiasts and decision makers responsible for team building in corporate or student groups in the California region.

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