A 56-page website was created for Advanced Waterscape (a waterfall and pond contractor in San Diego, CA) as part of a collaboration with A La Kart Marketing.
It was built on WordPress, utilizing a visual designer theme, to provide information about Advanced Waterscape, the services they provide, showcase their featured projects, and act as sales tool for potential customers. Assets provided included photography and copy.
Because A La Kart Marketing also rebranded the company and redesigned their logo, Joanna also created a brand guideline that directed the fonts, colors, and overall imagery that would be incorporated on the website. An overall angular and gridded layout, balanced with subtly rounded buttons and iconography, were chosen to complement Advanced Waterscape's new brand identity. The website's target audience includes local homeowners and business owners looking for water features to be designed for the first time or re-designed on their properties.