The Pursuit Of Knowledge
Joanna welcomes every moment as an opportunity to learn, embracing every instance with a sense of optimism and an open mind. Her personal mission in life is to continuously grow in any capacity she can, and to never be satisfied in stagnancy.
Collaboration & communication
At its core, marketing is a form of communication, for which collaboration is key. Joanna approaches every interaction with the sense of safety and freedom to communicate expected results, verbalize decisions, and share feedback.
Very few things in life, let alone business, live in silos. By viewing her work with a systematic perspective, Joanna understands that many factors determine the approach and results of any project or campaign, seeing the connections that others might miss.
Trial By Fire & Trial-and-Error
Sometimes you just don't know unless you try. While many people fear uncertainty, Joanna's curiosity for experimentation is also driven by her desire to make increasingly better-educated decisions as she moves forward. After all, mistakes are marked only by a failure to learn from them.
Intention & Strategy
As a result of Joanna's combined values in knowledge and experimentation, she loves to apply what she's learned from past experiences toward solving new problems. She's not satisfied to just check the box or go through the motions — she looks to rationalize the "why" behind any decision-making.
As in all things business, marketing results should be measurable by numbers and KPIs, and technology makes it so easy nowadays to collect campaign data. Not only is Joanna savvy at crafting creative, she also possesses a knack for numbers that leads to insightful analysis when determining the success of a project.