Created For Commerce, Built For Business

Marketing and Graphic/Web Design

Joandez. is the professional pseudonym (okay, it's really just a made-up compound noun) of Joanna Fernandez, a multidisciplinary marketing expert and web/graphic designer in San Diego with over 6 years of experience in a variety of communications roles. She works with brands, agencies, nonprofits, and small businesses all around the U.S., creating content that is both visually engaging in its form and effective in its function as a piece of your business' marketing campaigns.

A Jill-Of-All-Trades

Joanna Fernandez

To call Joanna a marketing professional or a designer doesn't actually encompass what she does, and she defines herself as more of a generalist than a specialist. Although she studied journalism in college and then first began her career as an in-house graphic designer in the more traditional marketing space, she's since picked up anything that life has put down before her, including web development/design, email marketing, social media advertising, and campaign reporting and analytics. To say she's a fast learner would also be misleading — at her core, Joanna just thoroughly enjoys finding solutions to problems and expanding her toolkit to do so more effectively each time.

What Makes Joanna tick?

The Toolkit Of

Digital Marketing Skills

Graphic Design

Whether you're looking for basic photo editing, complex print layouts, or scaleable vector icons, Joanna lives and breathes in the entire Adobe Creative Suite. After all, it was her first foray into the world of marketing, and you won't find anyone more passionate about transforming an intangible idea into a visible, final piece of collateral.

Website Design

Joanna first dabbled in web design and HTML/CSS when Geocities and Angelfire were still a thing. Nowadays, she works primarily in the latest and greatest platforms, WordPress and Webflow, and has experience in other popular builders (such as Squarespace or Wix) and proprietary content management systems.

Email Marketing

Joanna's work is driven by best practices for mobile-first design, strategic subject lines, and an innate desire to optimize for the best results in the marketing metrics that matter to you, whether its product orders, website traffic, or event attendance. She's familiar with builders such as MailChimp or Klaviyo, and has experience writing HTML code for emails as well.

Content writing

Joanna's early aspirations to become a professional writer set the stage for her career, and her approach is guided by a keen understanding that great content is the cornerstone of any effective marketing campaign. After all, content is king as customers consume it first to familiarize themselves with companies, brands, products, and services.

Featured

Projects

There's never a dull moment in the life of Joanna Fernandez, and every project is seen as both a creative outlet and an opportunity to solve a problem or generate a desired result. See what Joanna's been up to with some of her favorite projects in the recent past.

Joanna's Favorite Projects