Whether you're looking for basic photo editing, complex print layouts, or scaleable vector icons, Joanna lives and breathes in the entire Adobe Creative Suite. After all, it was her first foray into the world of marketing, and you won't find anyone more passionate about transforming an intangible idea into a visible, final piece of collateral.
Joanna first dabbled in web design and HTML/CSS when Geocities and Angelfire were still a thing. Nowadays, she works primarily in the latest and greatest platforms, WordPress and Webflow, and has experience in other popular builders (such as Squarespace or Wix) and proprietary content management systems.
Joanna's work is driven by best practices for mobile-first design, strategic subject lines, and an innate desire to optimize for the best results in the marketing metrics that matter to you, whether its product orders, website traffic, or event attendance. She's familiar with builders such as MailChimp or Klaviyo, and has experience writing HTML code for emails as well.
Joanna's early aspirations to become a professional writer set the stage for her career, and her approach is guided by a keen understanding that great content is the cornerstone of any effective marketing campaign. After all, content is king as customers consume it first to familiarize themselves with companies, brands, products, and services.